Fans continue to rally around the ‘Save Mass Effect’ movement, this time with a billboard at Times Square and more initiatives planned throughout the rest of the year.
Last week, publisher EA shut down BioWare and community-organised campaign has attempted to make Electronic Arts reverse course and ensure that the beloved sci-fi universe can journey forward in some form.
🚨 WE’RE IN TIMES SQUARE!
Together with @kalaelizabeth, we’ve managed to get a #SaveMassEffect billboard up in Times Square, NYC, all day today!
📍 1560 Broadway, above the Pelé store (Duffy Square)
⏰ 15 seconds every hour at :35HOLD THE LINE! ❤️
— We are Mass Effect – #SaveMassEffect (@WeAreMassEffect)
<p>The We Are Mass Effect community group and content creator Kala Elizabeth are now collaborating on a number of initiatives, including a billboard at New York City’s Times Square that points people toward the growing online ” savemasseffect hashtag. text that reads si is sprawled across the ad referencing in-game ship ferried different races to settle andromeda system.>“Apart from the Times Square billboard, we also have several other initiatives in the works. An advertising truck near EA’s headquarters in Redwood Cityand in Edmonton, a mobile billboard for N7 Day, and another one in LA for The Game Awards. All of them will carry a message in support of #SaveMassEffect,” one of the group’s organisers, Mer Mora, told me
