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- The New York Post and TMZ collaborate on a new daily video franchise called “The Lowdown”.
- The series features four one-minute segments combining journalism and entertainment reporting.
- Aims to expand digital reach and capitalise on fast-paced celebrity and headline news.
The New York Post has entered into a new video partnership with TMZ, creating a daily franchise called “The Lowdown” that will run five days a week across both outlets’ websites, YouTube channels and social media accounts.
According to the New York Post’s announcement, each edition will comprise four one-minute news packages, with Post journalists hosting segments alongside TMZ reporting. The companies say the aim is to combine their respective strengths in a fast-moving format built around the kind of celebrity, entertainment and headline-grabbing coverage both brands have long pursued.
TMZ has also begun promoting the series on its own video platforms, describing it as a collaborative strand that blends the two publishers’ approaches. The franchise sits within TMZ’s wider on-demand video offering, where the company says viewers can access full-length episodes and other clips free of charge.
Early instalments have already pointed to the tone of the series, with coverage ranging from a Florida model’s alleged drink-driving crash to the arrest of a man accused of posing as a 49ers player. Another recent edition touched on Elon Musk, an AI researcher’s warning about the future and the possible release of Lindsay Clancy under a legal doctrine.
For the Post, the tie-up marks another attempt to broaden its video reach at a time when publishers are seeking new ways to package news for digital audiences. For TMZ, it extends a long-standing strategy of turning rapid-fire entertainment reporting into a repeatable video format.
